Executive Summary
The print industry is changing rapidly. Customers are developing  increasingly complex documents and are consistently demanding shorter  turnaround times and greater output consistency. Personalized marketing  communications and higher volumes of shorter print runs increase the need  for files to come into the print shop ready to print with minimal operator  intervention. Both Xerox and Adobe are evolving our solutions to help our  customers stay ahead of the crowd and address their emerging  production requirements. 

Xerox and Adobe have partnered to integrate the Adobe PDF Print Engine  into the FreeFlow Digital Workflow Collection including the FreeFlow Print  Server. This addresses the needs of today’s print professional by enabling   a true end-to-end native Adobe PDF workflow. The FreeFlow Print Server with the new Adobe PDF Print Engine and JDF support drives workflow  consistency and flexibility in a number of ways. First, it processes native  PDF files without conversion to PostScript, maintaining design integrity  without any compromise. It also ensures reliable, consistent printing while  keeping the PDF documents themselves device-independent. Because the  Adobe PDF Print Engine uses a common renderer for previewing and final  output, printers and designers alike can count on reliable  oft proofs.

Current Workflow Challenges
There are a number of challenges facing designers and printers today. At  the top of the list is ensuring that the designer’s creative intent is easily and  reliably produced on a printer. Jobs can include design elements such as  transparencies, mixed color spaces and layers, Customer demands for fast turnaround times and an increased number of short run jobs add further complexity to managing the print production process. There is a need for designers as well as printers to have flexibility in their workflow, allowing jobs to be sent to any number of printers as well as make last minute changes to a print file without having to go back to the source application. continue reading...

Introduction
The Payment Card Industry (PCI) Security Standards Council™ guides the efforts of Chief Information Security Officers, Compliance Officers, and others who protect cardholder information for payment card issuers, merchants, banks, processors, and service providers. The Council's PCI Data Security Standard (DSS) is a comprehensive set of requirements for security infrastructure, policies, and practices, intended to improve the security of cardholder and account data throughout the industry.

As the PCI Council completes its fifth year of operation, this paper reviews:

• successes and setbacks of the PCI Data Security Standard

• implications of the Council's new Prioritized Approach to DSS

• practical steps professionals can take to improve data security and maintain PCI DSS compliance

• effects of emerging technologies and legislation

This paper is an update and guide, not a tutorial on PCI DSS. Readers new to the standard should consult the excellent materials1 available from the PCI Security Standards Council itself, or one of the many introductory guides available from solution providers.

Compliance and Security
Few doubt that PCI DSS has helped standardize industry security practices and improve data protection. Often cited as a model for industry self-regulation, DSS helps card brands, issuing banks, merchants, and others reduce direct losses from fraud, and risks of reputation loss and litigation from data security breaches. Industry members comply with the standard out of direct financial self-interest, or indirectly to support the interests of powerful partners. DSS has been especially effective at improving security practices on the industry's front lines. In the words of Ellen Richey, Chief Risk Officer for VISA, "More than 90% of the largest card accepting merchants and about 97% of processors in the United States have validated compliance with PCI. The companies that fully embrace it are protecting themselves every day by maintaining their defenses, scanning systems, detecting anomalies and addressing threats."3 continue reading...

Taking Marketing to the Next Level Through Automation

Foreword by Laura Ramos

Vice President, Industry Marketing for Services, Xerox Corporation-North America, and former Forrester Research B2B marketing analyst

During the past four years, I had the privilege of studying and writing about business-to-business (B2B) marketing best practices at Forrester Research. I surveyed and spoke with thousands of B2B marketers about their processes and best practices. Through this work, it became clear to me that marketing’s influence is declining as business buyers go online to research purchase decisions using peer insights and independent experts. Years of being the department with hard-to-quantify outcomes make it difficult for marketing to specifically and concisely demonstrate its true impact on the business. New campaigns, clever advertising, and delving into social media mask over problems and won’t spur the profound changes required to avoid what may seem like an inevitable slide toward obsolescence.

To remain viable, marketers must invest in technical capability that lets them work smarter and run leaner. Specifically, top marketers I know set up marketing-specific data management systems to improve insight, automate lead development and cultivation, integrate digital and traditional channels, embrace social media, and continuously measure and quantify the results.

However, technology investment without the proper skills, planning, change management and execution rarely succeeds. Most marketers must also rely on key marketing services partners to advise – and outsource – the needed process change. I hope, as you read the following white paper, you will come to share my view that marketing stands on the verge of a major transformation. But that needed change comes through rigorous, data-driven assessments, expertise in new process design, workflow optimization inside and outside the firm, modern marketing automation capabilities, marketing logistical management and customized tracking tools that validate marketing’s forward progress. continue reading...

Client Profile
The McGraw-Hill Construction Information Group consists of industry-leading F.W. Dodge, Sweet’s, and trade publications such as Architectural Record, Engineering News-Record, and Design-Build Magazine.

F.W. Dodge maintains a database of 60,000 architectural plans, specifications, and addenda of active commercial construction projects on CD-ROM, microfilm, and via hard-copy at one of its 120 plan rooms nationwide. As the industry leader, Dodge is always looking for ways to improve its operations in an effort to better serve its customers.

The Challenge
To scan all of these documents in a timely fashion, Dodge operated several facilities throughout the country. In addition, in-house technology required imaging each document twice—once to produce microfilm and a second time to create the digital files. Dodge began to look for operational improvements.

“Our goal has always been to image all
of the time-sensitive project documents within 24 hours and deliver the information into the hands of our subscribers within 48-72 hours,” explained Mark Kent, Vice President of Production and Publishing Operations for McGraw-Hill’s Construction Information Group.

In addition, almost 90 percent of the hardcopy materials needed to be returned to their originators, so tracking these documents throughout the entire process was also critical.

“We knew that if we could consolidate our operations into a single location and use a single-pass process, we would save significant time and money. However, this project became more complicated when we realized that we weren’t willing to compromise on image quality, ease-of-access, or service levels, and we couldn’t stop our operations for a single day,” he said. “It all added up to the biggest project we’ve ever undertaken in our segment.” continue reading...

Introduction

Sustaining brand loyalty and consumer demand has become increasingly difficult for marketing practitioners. Millions of dollars are invested annually in marketing and merchandising programs only to see declining consumer response rates and lower campaign returns on investment.

The traditional one-size-fits-all approach to Direct Marketing has lost its effectiveness. Industry results have shown that traditional direct marketing response rates have plummeted from their historical 2% factor to less than 0.6% for many of today’s mailings. And the National Do Not Call Registry is driving an increase in direct mail campaigns, thus making it more difficult for marketers to break through the consumer’s crowded mailbox to get desired levels of attention and consideration.

Even e-mail marketing, which has also exploded in volume, has been met with an equally significant decrease in response rates.

In spite of these challenges, marketers have alternatives available to leverage the data they have about their customers to create highly targeted direct marketing communications that drive significant increases in response rates, revenue and loyalty. This white paper provides you with an introduction to a new way to think about how you communicate with your customers.

What’s the Problem?

The problem with traditional direct marketing campaigns is that they are typically product-centric and not customer-centric. Clearly not all consumers are alike. They have different demographic profiles, income levels, and lifestyle and travel choices. These factors drive buying behavior. Yet most marketers ignore these differences by not tailoring direct-to-consumer communications to individual customer preferences or characteristics.

These issues point to the importance of personalization and relevance in leading marketers’ direct marketing efforts. The ability to create individualized and relevant communication will have a significant bearing on the results of your direct marketing (DM) campaign. continue reading...

1. Purpose
This document is a summary of the boot process for a terminal configure to run in mode 2 (Office Environment) Correct IP Address assignment is essential to ensure that the Authentication Devices can communicate with the target DCE server.

2. General Boot-up procedure
The following network information is required for a Xerox Secure Access Authentication Device to communicate with a DCE server:
1. IP Address of the Authentication device
2. IP Address of the DCE server
3. The subnet mask
4. The default Gateway

There are two ways to configure the IP Address of each Authentication Device:
1. Using Static IP values
2. Using DHCP
When configured to use the Static IP address option, any changes made to the settings are stored in the EEPROM however when configured in DHCP mode, the values are NOT stored in the EEPROM. This is important to understand because in DHCP mode under certain conditions the Authentication Device will use values read from the EEPROM.

Xerox Secure Access mode Web Admin Page

It is possible to set the values stored in the EEPROM for both Static and DHCP mode via the Authentication Device web page. In DHCP mode the IP Address, Network Mask and Gateway values will not be stored regardless of which mode is specified -the server address will always be stored. continue reading...

Enterprise content management (ECM) technology offers many business benefits, allowing users to share content and collaborate more effectively as part of their daily work processes. But for many organizations, ECM software products have proven to be too complex, time-consuming, and costly to deploy and maintain. There is a clear need for a straightforward content management solution that can provide organizations, large or small, both a faster return on investment and lower total cost of ownership. The Xerox DocuShare solution has evolved to meet these business needs.

Xerox commissioned Doculabs to conduct a formal assessment of DocuShare 4.0, released in October 2004. Overall, Doculabs was impressed with DocuShare’s range of features. It is clear that Xerox has made major improvements to the architecture and functional capabilities of the product since the previous version, allowing the product to meet the requirements of most ECM initiatives. DocuShare is easy to deploy and easy to use for line-of-business users, and its J2EE architecture will appeal to IT buyers. The net result is a solution that makes great sense – particularly for organizations that seek to roll out content and document management initially to departments or workgroups, with a longer-term strategy to extend the solution to the enterprise.
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CIM is the application of computerization to seamlessly integrate the flow of production instructions throughout the print workflow—reducing wasted time, labor, and material—and to automate or eliminate inefficient steps. While CIM has been a cornerstone for many manufacturing industries since the late 1970s, until recently it has been difficult to implement CIM in print manufacturing. Printing is the ultimate form of custom manufacturing—no other industry retools its production line for every job ordered (e.g., changing paper, ink, plates, bindery configuration, layout, etc.) Despite the need for flexibility, and the wide range of input materials that print customers bring to the manufacturing process, there are indisputable trends  facing printers today that make the adoption of CIM concepts imperative. These trends include:

• Shorter runs, greater job complexity, and customers demanding shorter turnaround times make it necessary to optimize equipment and staff utilization for maximum throughput and cycle time reduction.
• Relatively slow print market growth and increasing competitive price pressures are driving print service providers to offer new, diverse services in addition to finding new ways to cut costs and improve profitability.
• Print shops are continuing to add an increasing number of devices with embedded electronic controllers that allow them to be integrated with other devices;
• The wide adoption of CTP (Computer to Plate) printing, digital printing and digital proofing, as well as standard file formats, now makes it possible to apply CIM to print production workflow.

These trends can be considered challenges or they can be opportunities for those printing companies who embrace the application of CIM technologies to improve their performance, profitability and customer relationships. continue reading...